Renting out a place in Quintana Roo, Mexico: RETUR-Q, the 6% lodging tax and sargassum
If you manage vacation rentals in Quintana Roo, you've had to be in the state tourism registry, RETUR-Q, since the reform published on March 5, 2024, and in November 2025 the state started pressing Airbnb and its hosts to register. Bookings that come through a platform also pay a 6% lodging tax, one point above the general 5%. Upbridge's AI operations assistant, Cleo, works over WhatsApp with vacation rental operators and cleaning companies and organizes the cleanings and the inventory for each place.
The rules here
This is what state law and the local press say, and we checked it on September 25, 2026.
| Topic | What it says | Status | Since | Source |
|---|---|---|---|---|
| State tourism registry (RETUR-Q) | Anyone who offers or manages tourism services in the state has to sign up, and that explicitly includes people who sell through digital platforms. The reform gave sixty calendar days to register or renew. | In force | March 5, 2024 | Hosteltur |
| Operating license and Civil Protection | The same reform asks for an operating license, sign-off from Protección Civil, a fire extinguisher and a first-aid kit on site, and a check on how any minors are related to the adults they arrive with. | In force | March 5, 2024 | Hosteltur |
| The registration number on the listing | The state is requiring Airbnb and its hosts to register. The Heraldo de Quintana Roo reports that the listing has to show the registration number and that owners get ninety days to get one. | In force | November 2025 | Quadratin, Heraldo |
| Fines | Under the updated tourism regulation, a vacation rental that isn't in RETUR-Q can be fined up to 100,000 MXN. Municipalities were given ninety days to add their own rules. | In force | August 2025 | Heraldo |
| Lodging tax (ISH) | It's 5% in general and 6% when the booking comes through a digital platform. Since 2026 each property also needs its own tax-compliance certificate. | In force | 2026 | El Contribuyente |
What the SAT withholds through Airbnb and the other platforms is the same everywhere in the country, so we cover it once, on the page for all of Mexico.
This is not legal or tax advice, and Upbridge does not file anything for you: no registrations and no tax returns.
How it works on the ground
Sargassum isn't a two-month problem anymore. In July 2026 the Heraldo de Quintana Roo expected around 119,000 tonnes to land this year, up from 96,000 the year before, and said heavy arrivals can now last eight or nine months. The piece names Cancún, Puerto Morelos, Playa del Carmen, Tulum, Cozumel and Isla Mujeres. So for a place near the beach, the sand, the towels and the outdoor shower need a look at almost every checkout of the year.
Because the 2024 reform wants a fire extinguisher and a first-aid kit in every property, we'd treat both as something the cleaner checks each time. An expired extinguisher or an empty kit tends to go unnoticed right up until the day someone needs it.
From Cancún airport to the Hotel Zone is 25 to 40 minutes by taxi or private transfer, and the ADO bus goes downtown but doesn't serve the Hotel Zone at all, according to GoCancún's April 2026 transport guide. So your guest needs to know how they're getting to you before they walk out of arrivals.
Where Upbridge fits
For the extinguisher, the first-aid kit and the sargassum sand, we set up a photo checklist with you that your cleaner follows room by room on their phone. You can make those items required, and when they finish you get a report with a timestamp on every photo.
For guests flying into Cancún, we build a guest guide that opens on their phone in English or Spanish, with the ride from the airport and how to get into the house.
If you look after vacation rentals or clean them for a living in Quintana Roo, Upbridge can help make sure every checkout gets inspected and every arrival already has its directions.
If you run a cleaning company in Quintana Roo
With sargassum around most of the year, a beach-house turnover takes more work than a downtown condo, and it helps to have that written down for your crew. The account for cleaning companies puts every client's checkouts on one calendar, whether each owner is on iCal or on a different PMS.
Cities and areas
Puerto Morelos
It gets its own page, because the gap between what the state tourism office counts there and what the platforms advertise has real numbers behind it.
Cancún
The Hotel Zone is 25 to 40 minutes from the airport by taxi, and the ADO bus doesn't go there (GoCancún, April 2026).
Playa del Carmen and Cozumel
There are more than 3.6 million ferry crossings a year between Playa del Carmen and Cozumel, and the island was projecting over 9 million visitors for 2026 (REPORTUR, February 2026). In November 2025 the state tourism office said it would start on Cozumel's vacation rentals, and it put the whole state at about 60,000 vacation-rental units (Heraldo de Quintana Roo).
Tulum
It has its own page, with Sedetur's weekly rental figures and what happened to flights at Tulum's airport in 2026.
Isla Mujeres
Its page covers the nightly rate Sedetur records on the island and the water rationing of December 2025.
Holbox
There are no paved roads and no cars on the island, only sand paths, bikes and golf carts, and you get there by ferry from Chiquilá (Isla Holbox Info). Linens and supplies travel by cart, so an extra trip is a real cost.
Bacalar
Bacalar sits inland on its lagoon, and it isn't among the towns the Heraldo listed for sargassum in July 2026. So its houses don't need the sand and sargassum check a beach house does.
Mahahual
It has its own page, covering the cruise ships that dock at the Costa Maya pier and the power cuts local businesses report.
Other states
Questions about running rentals in Quintana Roo
Who has to register in RETUR-Q?
Under the tourism-law reform published on March 5, 2024, anyone offering or managing tourism services in Quintana Roo, including through a digital platform.
What's the lodging tax in Quintana Roo in 2026?
It's 5% in general and 6% on bookings made through a digital platform (El Contribuyente, February 2026).
How long is sargassum season on the Mexican Caribbean now?
It used to be two or three months. In July 2026 the Heraldo de Quintana Roo reported that heavy arrivals can now last eight or nine months a year, with about 119,000 tonnes expected for 2026.
Sources
Checked on September 25, 2026
- Hosteltur, “Novedades en la Ley de Turismo del Estado de Quintana Roo”, April 10, 2024.
- Heraldo de México, Quintana Roo, “Nuevo reglamento de turismo prevé multas de hasta 100 mil pesos a rentas vacacionales”, August 29, 2025.
- Heraldo de México, Quintana Roo, “Avanza regulación de unidades de renta vacacional”, November 10, 2025.
- Heraldo de México, Quintana Roo, “Atenderá SEDETUR rentas vacacionales en Cozumel”, November 12, 2025.
- Quadratin Quintana Roo, “Exigen registro estatal a plataformas de alquiler vacacional en Quintana Roo”, November 18, 2025.
- El Contribuyente, “Airbnb, hoteles y rentas: así cambia el Impuesto sobre Hospedaje en 2026”, February 2, 2026.
- REPORTUR, “Cozumel se declara lleno por aeropuerto, cruceros y el ferry”, February 25, 2026.
- GoCancún, “Aeropuerto de Cancún al centro o zona hotelera”, April 3, 2026.
- Heraldo de México, Quintana Roo, “¿El sargazo invade playas de Quintana Roo? Prevén llegada de más de 119 mil toneladas en 2026”, July 29, 2026.
- Isla Holbox Info, island guide, undated.